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What is SEO and Types of SEO?

SEO is the process of making a website easier to understand by search engines and friendlier for users. The overall goal of SEO is to increase organic traffic from search engines by improving the positions the website appears in the SERPS for various search terms.

Four Main Types of SEO

There are four main types of SEO or search engine optimization, all aimed at helping you earn greater visibility in search results.

The main differences have to do with how closely SEO tactics align with Google guidelines and how that ultimately impacts your SEO efforts:

1. Black hat SEO  will get you where you want to go faster.

It usually costs less because you are taking shortcuts to the top by going against Google Guidelines.

In fact, many black hat SEO tactics are specifically called out in the guidelines as things you should NOT do.

As such, they carry the risk that your website and/or content will rank lower, be banned from search results, or demoted the next time Google updates its ranking algorithm. (More on that below.) 

2. White hat SEO techniques adhere to Google Webmaster Guidelines but usually take longer and cost more to implement.

White hat SEO carries far less risk and tends to deliver lasting and compounding value over time.

Most reputable SEO and content marketing companies use white hat SEO tools and techniques.

3. Grey hat SEO falls somewhere in the middle as these tactics are not specifically called out in Google’s Guidelines.

Be cautious taking this path as it is not safe to assume that just because a specific technique isn’t labeled or mentioned as being deceptive and one that will

get you into trouble, that it will shield you from demotion or penalty.

4. Negative SEO is the practice of implementing black or grey hat SEO techniques on someone else’s website with the intent of causing harm. Harming your competitors makes room for you to move up in search results.

Jun 16, 2020 by Mohd Ali Saifi