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What is digital marketing? Any type of marketing for products or services that use electronic devices.

If you can believe it, digital marketing is nothing new. Digital marketing came on to the scene as electronic devices entered our lives. People often assume that digital marketing is all about content marketing and social media. While these exist as types of digital marketing, they are not all encompassing.

Digital marketing happens online and offline.


SEM (Search Engine Marketing)

SEO (Search Engine Optimisation)

PPC (Pay-per-click)

SMM (Social Media Marketing)

Content Marketing

Email Marketing

Influencer / Affiliate Marketing

Viral Marketing

Mobile Advertising

1. SEM

SEM or Search Engine Marketing is generally considered to cover both PPC and SEO work.

Bringing in traffic to your website via search engines is no easy task, that’s why SEO and PPC work to look into bringing said traffic in through both paid and unpaid means.

PPC paid advertising, and SEO, which works on bringing in organic traffic.

2. SEO

We’ll start with SEO, which stands for search engine optimisation.

SEO works to make your business optimised for search engines, like Google and Bing.

It’s all about moving you up the search engine results page rankings to have better visibility for users searching for your website. Many people don’t bother scrolling to page 2 of search engines, so SEO is essential to work if you want to generate more business from online searches.

3. PPC

PPC, or Pay-per-click, is a form of advertising on search engines, like Google and Bing.

It’s a way of moving to the top of search engine results pages by paid means.

It’s called PPC because your ad account is charged every time one of your adverts is clicked.

The cost of each ad, or CPC (cost per click), depends on the quality score of your website and the selected keyword’s competition.

PPC campaigns can be a short-term solution, and many use it to shift products or seasonal deals, as a way to boost revenue. There are around 4 spots for Ads on Google, so getting your website in the for a selected keyword can be challenging.

4. Social Media Marketing

Social media marketing is the process of working on marketing through, you guessed it, social media.

With social platforms like Facebook, Twitter and Instagram (to name a few) ever growing, businesses online need to invest in social media marketing in order to grow their following

and reach a whole new pool of potential customers. Dependent on your business type, there’s a social network out there for you. All businesses would do well to be on Facebook, but if you specialise in B2B, LinkedIn is the one for you.

5. Content Marketing

This style of marketing is a little different than the previous ones we’ve mentioned. It’s not so much about directly marketing products and services to customers, but rather creating enriching and valuable content that enhances customer experience. Some of the biggest brands in the world will actively post blogs, images and videos relating to their business that are entertaining and informative too. It’s what establishes your business as a brand and essentially what makes your customers like you more.

It’s like promoting your brand without the aim to an incentive to sell anything behind your posts – simply providing information that is both enriching and engaging.

6. Email Marketing

Another form of marketing is email marketing, and you’ve guessed it, it involves email.

It’s a form of direct marketing which sends information, offers, blogs etc. directly to your mailing list’s inboxes. Through a sea of emails, your marketing email will appear, but the trick is getting it read. Yes, it may emerge alongside 100s emails, and if you can’t create an email that’s eye-catching, then it will be lost. Luckily there are email marketing tools and agencies (like us), that can assist you. Email marketing is a great way of reaching your customers, interacting with them after purchases or even sending them a newsletter. Be warned, sending unsolicited emails will land you a place in the spam box. So, make sure you’ve gathered your mailing list by your own means and not from a third-party company. They need to be your customers or have opted into receiving your mail. 

7. Influencer / Affiliate Marketing

Affiliate marketing refers to the process of paying for conversions.

Think of it like hiring a sales person for your product or service.

That affiliate earns a commission. You determine the rate for affiliate marketing. You only pay for conversions. This means there is no upfront cost to affiliate marketing. Many bloggers or e-commerce websites use affiliate marketing.

Influencer marketing is popular on social media channels like Instagram and Snapchat.

Companies hire Instagrammers with large followings to promote their brand by posting one or more photos with the product.

Companies now engage in Instagram or Snapchat “takeovers” where the hired influence controls the company’s social media platform for a given amount of time, most often a day.

These social media takeovers drive the influencer’s following to your social media channels increasing your new followers and unique views.

8. Viral Marketing

Viral marketing refers to a post of some sort that is trendy, funny, or strange enough to garner a massive amount of shares online.

Viral marketing causes an enormous spike in website traffic over a short period of time.

This is hard to do but the benefits alone make the effort worth your time.

9. Mobile Phone Advertising

Each of the types of digital advertising can happen on a mobile device.

Some types of marketing using a mobile phone do not fit the above types of digital marketing.

These include SMS advertising which could prove an asset to local marketing efforts.

You can prompt your consumers to use SMS to receive special offers, coupons, and updates from your company.

Jun 16, 2020 by Mohd Ali Saifi